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THE HAIRDRESSERS  TODAY MUST EVOLVE

WHO DOESN'T LOVE ITSELF and underestimates the dangers of its WORKPLACE: CAN NOT BE ABLE TO RECOMMEND ECO PRODUCTS TO ITS CUSTOMERS.

HOW IS THE HAIRDRESSER TODAY

- Chemical exhalations harmuful to the health (almost 49 chemicals are oficially carcinogenic for the international control office IARC)

- WITH ELECTRO SMOG generater by the old concept hairdryers (tens times higher than those of a cell phone)

- MOUNTAINS OF TOWELS THAT PRODUCE not ecological TRASH  (the paper towels are not made of recyclable paper)

- OLD CONCEPT TOOLS NOISY AND WITH  VIBRATION.

- The modern hairdresser must follow the way of ecology. And must be true and credible.

It 's a matter of seriousness and respect for themselves and others. Moreover the customer today is more informed and able to evaluate.

- The hairdresser  must learn to recognize the goodness of what the market offers, choosing equipment that protect itself and its customers.

- Must be able to explain the advantages of the products he uses.

- The ecology is not only a trend

MUST FIRST KNOW HOW TO PROTECT ITS HEALTH AND THAT OF ITS EMPLOYEES. UNTIL HE CAN SAY TO BE ABLE TO PROTECT EVEN THAT OF ITS CUSTOMERS